The challenge

Assupol's client-facing website, known as the Client and Rewards Portal, currently does not fully align with the company's vision to digitise their existing product offering

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The solution

A visual overhaul of the online portal with the main focus on delivering a user-centred design.

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research

Before jumping into the design work, I ran a number of workshops together with stakeholder and subject matter experts who have a vast amount of domain knowledge. The idea behind this was to unpack the requirements required to deliver the solution. This involved creating a design feature backlog with the stakeholders consisting of requirements and design debt that contained critical design requirements such as a notice banner for emergency alerts.  

Additionally, I worked on designing and introducing ways to create awareness of the importance of design in an effort to educate stakeholders that design is more than just about "pushing pixels". For the one feature, I started off by workshopping a journey map together with my team. The result of this was being able to flesh out an even more detailed requirements document that takes into consideration the user experience of a new feature.

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The results

Below are some of the designs that I created throughout my time on the project. The project placed a greater need on designing features which will feature as part of the ecosystem which will eventually see an overhaul. Using that as a central motivation for design, I used the opportunity to focus on reducing the reliance of the colour red (as seen in the first image below) which was previously a dominating colour in the current designs by introducing a subtle navy blue colour to that could compliment the rest of the organisation's corporate identity.
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From here on, working together with the business analyst who drew up a requirements document for this, I created designs that centred around the points idenfitied in the journey map.  
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Reflections

The redesigned portal has successfully gone live with all the changes I have made. You can view it here: https://my.assupol.co.za/rewards.

Throughout the course of this project, I have gained valuable insights through various themes that have contributed to its success. One crucial lesson I learned was the significance of effective stakeholder management. Building strong relationships with key stakeholders allowed me to understand their expectations, gather essential information, and incorporate their feedback throughout the design process, resulting in a more user-centric and satisfactory end product.