More about Ref

A brief overview of what I can offer to my clients.

About me

I help clients better serve their customers, employees and business stakeholders. Through my experience working in cross-functional and agile teams in leading financial service organizations, I have designed human-centered products and services that provide positive outcomes, utilizing my knowledge, creativity, and resources to ensure they are feasible, desirable, and viable. I am enthusiastic, prioritising both quality and precision in my work whilst making it my aim to achieve customer-centricity.

My story

It all started with Industrial Psychology where I began my career in Human Resources. As I thought my knowledge and skills would be more useful in a technology-focused role, I decided to embark on a self-learning journey where I practised design. This decision ultimately worked in my favor since I was able to use my understanding of human behavior, my passion for technology, and my self-taught design skills to move into a product design role focused more on User Experience.

My journey

IQbusiness

IQbusiness is the leading independent management consulting firm in South Africa, helping clients overcome their business challenges and achieve sustainable growth. Since 1998, we have been enabling banks, insurance companies, retailers, and others to take their products to market faster, improve customer satisfaction, upskill teams, eliminate waste, and strengthen governance and compliance.

Design Consultant
Jan 2020 - Present
  • Create wireframes and prototypes to present to stakeholders
  • Use digital tools (Miro, Sketch, Adobe CC Suite) to present designs to the greater team
  • Facilitate workshops to gather requirements
  • Follow an Agile way of work to continuously and consistently deliver value
  • Research and implement UX design best practices
Experio

Experio is a Research, Innovation and UX Design company.

Experience Designer
Oct 2018 - Jan 2019
  • Responsible for the redesign of the company website and make it business-to-business (B2B) and business-to-consumer (B2C) friendly under the guidance of the senior user experience designer
  • Rapid iterations of concepts and ideas of designs presented to the senior UX designer
  • Manage and systematise design specifications from clients by creating a design library consisting of components used for concepts
  • Produce wireframes and interactive prototypes using design tools such as Sketch and Adobe Photoshop
  • Prepare highly detailed visual presentations using the Microsoft Office suite to be pitched to stakeholders
Toyota South Africa

With its emergence as a diversified, international corporate leader, Toyota has an established set of values, beliefs, principles and business methods that act as the lifehood of the company; we call them The Toyota Way.

Two main pillars support The Toyota Way: Respect for
People and Continuous Improvement.

Human Resources Graduate Trainee
Jun 2016 - Feb 2017
  • Collaborate and plan with managers a cost-effective hiring strategy to source candidates for short-term technical projects
  • Work with technical shop floor workers in management-led forums to deeply understand employee issues and resolve these together with senior managers, requiring empathy and the creation of ad hoc reports to accurately monitor progress and effectively resolve issues
  • Assist human resources manager with identifying skills which match vacancy requirements
  • Set up and coordinate interviews between candidates and departmental heads
  • Facilitate the hand-off of documentation between human resources and departmental heads on behalf of key stakeholders
RTT

Established in June 1980, the RTT Group has since gained tremendous experience and insight into a
multitude of markets, which has positioned the business to address specific channel supply chain models across all industries.

Training Administrator
Jun 2015 - May 2016
  • Cross-functional collaboration with key stakeholders to organise formal training for an average of 20 employees per week for the entire organisation
  • Responsible for the coordination of employee wellness events held on-site which served to boost the overall wellbeing of staff
  • Process purchase orders for on-site training together with the financial administration officers

My skills

UX/UI design

Research and apply UX/UI best practices while adhering to a user-centered approach.

User testing

Design prototypes built for desktop and mobile platforms and test them. If necessary, iterate on the design based on feedback from the testing.

Service design

Create customer journey maps and service design maps to visualise pain points or touch points to be addressed in the user journey.

Facilitation

Conduct workshops with stakeholders to gather requirements and better understand their needs.

Prototyping

Produce prototypes according to requirements using Sketch, Figma, or Adobe XD. Once the prototypes have been approved by stakeholders, hand them over to the front-end developers.